The Work We've Done
01
Conference and Exhibition
Headquartered in Ontario, Canada, Metallurgical Sensors Inc. (Metsen) was founded in 1999 and is a group of highly skilled professionals who are dedicated to designing and implementing innovative sensor solutions to create safe and efficient workplaces. Metsen’s sensor solutions have been implemented in Canada, USA, Asia and Africa.
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In May 2022, we successfully pitched and secured a technical program presentation at AISTech – the premier Conference and Exhibition for the iron and steel industry in North America.
Results
Raised awareness and interest in the company's products and services. We are currently managing all logistical PR aspects of the company's first exhibition at AISTech Detroit in 2023.
02
Trade Editorial Program
Headquartered in the UK and a division of the Michelin Group of companies. Michelin is headquartered in Clermont-Ferrand, France, is present in 170 countries, has more than 114,000 employees, and operates
70 production facilities in 17 countries.
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We launched a trade editorial program to raise awareness about the company’s engineering services and product development expertise among fluid power seal decision-makers in seven key markets: aerospace; construction/off-highway; industrial/manufacturing; mining; oil and gas; food and beverage, and pharmaceutical.
Results
In 2019, generated placements with an advertising value exceeding $400K and generated hundreds of qualified leads. In 2020, led all PR activities associated with Hallite’s rebranding and the announcement of expanded testing facilities in the UK.
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03
Social Media Strategy
Whole-sale sealing supplier, anyseals is located in Brecksville Ohio. The company has a global reach with their network of manufacturers and specializes in providing supply-chain expertise.
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We created a strategy for utilizing LinkedIn to raise awareness about the company and boost visibility in the industry. This involved researching & brainstorming relevant topics, creating a content calendar and writing copy for weekly posts.
Results
Organically Increased LinkedIn followers by 30% from 2022-2023 with an average engagement rate of 3.6%
04
Corporate Brochure
BP, a gas company headquartered in London, UK with 65,900 employees worldwide launched the Safety & Operational Risk Academy for BP's global community of operation leaders in 2010.
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In 2012 we managed from concept to production and distribution the development of a brochure showcasing key educational and continuous learning opportunities for employees. Coordinated with a cross-functional team of stakeholders, including a graphic design firm, to develop copy and images aligned with the program's purpose, mission and values.
Results
Brochure was distributed to more than xxxx leaders in xx countries via print and to an audience of over xxxx via web and email.
05
Large-Scale Special Event
Transformed a 96,000 square-foot transportation terminal into a festive venue for more than 500 distinguished guests. Logistics included theme development, coordination of collateral, signage and decor, catering, entertainment and media relations. A pre-event VIP reception and awards ceremony, recognizing outstanding local business leaders, kicked-off an evening that showcased the Economic Alliance Houston Port Region.
Results
More than 500 guests attended the event with positive feedback. 18 media placements were secured.
06
Real Estate Media Tour
Coordinated a series of Houston-based media events hosted by Canyon-Johnson Urban Funds. The 2011 event showcased improvements made to a property purchased in March 2006, demonstrating the company's commitment to its investment in the community. Both events included key civic and community leaders.
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The scope of work in included conducting local media outreach and overseeing pre event and post event logistics.
Results
Three different events were successfully executed with positive feedback from key stakeholders.
